Simple, clean design
Let's not throw everything, including the kitchen sink, at it. Simple clean, clutter free that gets the message across and makes it clear what you intend your users to do.
Clean, effecient code
I don't use templates or frameworks - no code bloat ... just well formed code that is fast, accessible and search engine friendly and conforms to industry best practices/standards.
Fast, reliable hosting
Hosting tailored to your needs - I might charge a little more, but every site I host receives regular, personal attention and I gladly assist with sorting out the "tech stuff" if you are a bit tech-wary.