- About 80% of all new bloggers will write a “tips for blogging” post within their first 5 posts
- Bloggers are not (necessarily) journalists
- Above 50% of all bloggers write about their personal lives and/or other crap that no-one really cares about
- Bloggers (generally) either have fragile egos or inferiority complexes
- Most bloggers do not know how to use a spell checker
- There are very few original ideas/topics to write about
- We’re all doomed
Disclaimer: absolutely 0% of this post is based on any actual research. I might be guilty of some of the above myself. This is a mediocre attempt at writing an opinion piece.
…in fact, I’ve figured it all out – procrastination is.
Instead of sitting here doing real work, I’ve decided that the revamp of this blog is long overdue and what better way to procrastinate/spend a Saturday evening than revamping/blogging/stumbling/spending hours on less important matters.
Some points about this revamp though:
- I used the WordPress “Classic” theme which has sidebar widgets enabled – still deciding between widgets vs. custom sidebar with all the regular badges and links to social bookmarking sites and aggregators
- I used the same simplistic style that I used for the main website
- I recently updated to WordPress 2.5.1 and I really really like it
- This makes me feel like blogging for a change
- This will be the last revamp for some time
Well (as already mentioned) I really like the new WordPress engine, feel free to leave a comment and criticise the revamp and grab yourself an RSS feed from the sidebar there, because I feel a whole lot of blogging coming on.
It’s Friday night, I have a lot of admin to do, so logically I procrastinate by doing everything but the dreaded paperwork. I am all out of adventures in KOL, I missed all the evo launch windows (and even if I did not, I wouldn’t be around for a recall) and I am all drained on the creative front after one of the crappiest weeks of my entire life (a fact for which I have my buddy Gates and his proprietary wankdust to thank), so WTF to do indeed.
“Ooh, I know,” says the little voice on my shoulder “…you’re the fucking only SA blogger who hasn’t said a word about that Bullfellow yet.” Hence, my ten cents worth:
It would seem a lot of the blogging community create a lot of hype around themselves (even some of the more prominent SA bloggers) and thus keep themselves in circulation, while (if one was to actually read their blogs) they rarely have more to say or offer than your average blog hobbyist. Why then are they all so upset because someone has put these very tactics to use in promoting his own written material? If Technorati is correct and there are 71 million blog sites worldwide – surely the best way to get noticed in such a competitive environment would be pissing all 71 million of them off at the same time by pissing in their cornflakes on a Sunday morning. To top it off, the ones that felt that the shoe fit all linked back to the article, fuck me … the Googleplex must have trembled from the spike on the pagerankometer.
Now I hardly ever get ’round to reading the Sunday funnies, but I do recall seeing Bullard on Cartalk on a number of occasions, trying his utmost to come accross as the somewhat toned down personification of James May of BBC’s Top Gear fame – right down to his commitment to a Miami Vicesque ridicule of fashion statements. He obviously chooses to test drive vehicles in the Aston Martin league because it improves his perceived genital size – be that as it may, his chief complaint against and source of the verbal onslaught against the blogging community was journalistic competence – something which (had you ever had the displeasure of seeing him on telly) this man sorely lacks.
This post is, however, really not about what Bullard said, but about what he achieved. So… like him or not, like what he had to say or not – he got the better of all those who chose to spread the linklove his way and for that I do applaud the man. I’d figure he might turn out to be a way better blogger than he could ever hope to be a journalist.
Social media developments have broadsided the local media industry in the past 18 months, leaving many publishers scrambling to try upskill from a predominantly media or sales background to having to understand technology constructs that – unless you graduated in the past three years – you were never taught. People like me are so ancient we started in what is now affectionately called ‘print media’ two decades ago on typewriters (those heavy machines like keyboards, but with big clickity clack keys that broke your nails and WITHOUT power cords and no EMAIL – really!). We have had to nervously embrace the power of the blogosphere where one arbitrary blogger can destroy a brand with one post (think Kryptonite locks; Dell ‘hell’) and editors blog about their latest brand extension (The Times‘ editor Ray Hartley). Forget the Age of Aquarius, it’s the Age of Transparency and there’s no where left to hide. The savvy media and marketing people are using bloggers to launch their products and ‘leak’ their news, thereby creating a veritable storm of chatter and anticipation across cyberspace from these ‘consumer evangelists’. The local Stormhoek wine case study is one of the best globally on this. It’s the old ‘let me tell you a secret.’ thrill of knowing something no one else does. We’ve seen this particularly lately in the new media world with the launch of innovations on blogs with all ‘leaks’ denied. What was very interesting on Bizcommunity.com this past week was the debate on social media by ITWeb founder and media innovator Jovan Regasek and one of the hottest local bloggers right now (barely out of school) Tyler Reed. Basically the shift in power to citizen journalists (bloggers) is not great news for media owners or marketers. Reed’s view is that marketers need to embrace the power of social media and use it properly. The debate on the future of media and blogging ethics is still open. the conversation has only just begun!
Keep talking! Louise Marsland, editor, email@example.com
This from todays issue of Bizzcommunity.com – it seems the debate around blogging is hotting up and some of our regular favourites are making headline news as well as causing a stir in marketing circles. Again the crowd from Stormhoek gets an honourable mention (some more bribery with some of that fine wine it would seem).
Web development companies will have to start digging deeper in their pockets as well to employ expert code monkeys it would seem – the web is changing fast and even those in the industry are finding it nigh impossible to keep up. Exciting times these.